
Our Approach to a Successful Virtual Event
Meeting virtually does not have to be intimidating.
We understand the complexity of making virtual experiences positive and impactful. When you choose BUKSA, you get our expertise and experience creating seamless virtual events. We guide you through the process, planning with you, your audience, and your stakeholders in mind. That is why you need our team’s Virtual Event Production services: so that you can have fun doing what you love, stress-free.
Below, we outline our unique approach to impactful virtual meetings, conferences, celebrations, education series, and job fairs, so that you know collaborating with BUKSA is the right choice.
Determining the Right Approach
Choosing a platform for an event is often thought to be the first and most important step. We think differently. Your objectives, targets, expected outcomes, and participant experiences are at the heart of our planning; platforms and engagement tools follow. Our proposed virtual strategy is inclusive of all your related events to ensure that there is alignment across all event objectives.
We begin with strategy, consultation, and advice. There is a lot at stake in the pivot to virtual events: your leadership needs assurance that protocols are followed and that your stakeholders are evaluating your organization alongside funders, guests and presenters. We advise you based on your goals and materials for your events to make them highly engaging and effective. We bring best practices and templates for processes like housekeeping instructions, voting platforms, speaker rehearsals, and award celebrations that make your job easier and more efficient. You never feel confused about our strategic choices: we make sure you always understand the pros and cons of available tools, platforms, sponsors, and vendors.
Choosing the Right Platform and Vendors
You likely feel overwhelmed by the myriad of platforms available: how do you choose the perfect one for your events? We identify the appropriate technical platform that meets the specific needs of your events and consult on best practices for set-up. Being that BUKSA is platform agnostic, we are familiar with numerous platforms and can quickly filter through the myriad of options that are currently available, providing you with a unique, strategic choice you feel proud to accept.
When it comes to selecting vendors and exhibitors, you access BUKSA’s long-standing partnerships with organizations across Canada. We provide recommendations on the appropriate vendors and exhibitors to use for audio-visual services, video production, job fairs, and many other services.
Platform Management
Now that you are comfortable and excited about the chosen platform, vendors, and exhibitors, we begin setting up the platform for your events. You receive full technical development, including downloads, branding, population, and testing. You know that a virtual event requires more focus on engagement than an in-person event. Our team is well-versed in engagement tools, and you do not have to worry about identifying and integrating the right tools for your virtual events. These include, but are not limited to, polling, one-to-one meetings, question-and-answer sessions, and breakout rooms.
Registration and Recruitment
The most important component of your events is participation, and you know a strategic approach to this process is vital. On the chosen virtual event platform, our team builds a unique event registration form, strategizing with you on categories and bundles. This gives your attendees private instructions and a secure platform through which to access your events. If you require full customer service support for registrants, we happily provide it.
You also need to assess pre-event interest and exhibitor information. We have unique, engaging solutions allowing for pre-event surveys. We recognize that you can support with pre-event tools, and we will ensure we are using your time, and our time, in the most efficient way possible. You will receive training and are fully involved in our approach to registration and pre-event surveys, because we know how much it means to you to connect with your audience.
Communicating the Pivot
to Virtual
Communicating effectively about the pivot to virtual events is integral to the support of your stakeholders, especially when they need to be reassured about the pivot to virtual events. We understand you use these events to celebrate and engage your audience, providing them with rich, new opportunities. Our team has the expertise in developing these tactics and provides strategic advice to help you send personalized and compelling messages to yield the response you need.

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Sponsorship Management
Transitioning your sponsorship package and experience to the virtual world needs care and attention to ensure your stakeholders are receiving the benefits they want and need. You know the same offerings suggested for in-person events do not always work virtually; we know there are exciting opportunities on-screen. We build upon the inventories of sponsorship benefits that you have, so that your sponsors and exhibitors establish an online presence and engage directly with event attendees. BUKSA acts as an extension of your team by offering exceptional personalized customer service to each representative and ensuring that there is continuity from confirmation through to the online delivery of the event.
Logistical
Set-Up
You know that no event is successful without logistical preparation. That is why the BUKSA team develops a detailed production script, outlining the minute-by-minute flow of your events, including scripts, cues, and transitions. You do not need to worry about your high-caliber event, as we put in tremendous effort preparing moderators and speakers through training and rehearsals. Virtual events appear high-risk in terms of mishaps, but we are exceptionally experienced with online events, providing you with checklists, technical tests, one-on-one or group training, and rehearsals. With BUKSA, you always receive personal, enthusiastic attention.
Event Execution
You are excited for and passionate about your events; our team allows you to enjoy the process of virtual event execution without stress. Your BUKSA team supports the virtual event execution to make sure that a seamless professional event is delivered. On the day of your event, our technical experts coordinate the full technical platform, troubleshoot any technical issues, and support all speakers, moderators, participants, sponsors, and exhibitors online to ensure a positive event experience for everyone. Quick on our feet, we are always prepared, often anticipating and fixing issues before they appear.
Event Evaluation
You do not want an event that is simply just one day, but rather an opportunity to engage an audience and keep them onboard both during and after your events. We keep your audience engaged, listening, and active. We also collaborate with your team to uncover the best way to provide your audience what they need and want. You also know receiving feedback after your virtual events is essential to understand your audience and keep them engaged. There is an immense amount of data we collect from platforms and direct feedback from attendees post-event ensures you can tailor the rest of your efforts for the year to your audiences’ needs. We happily develop a post-event evaluation form, collect responses, and provide analyses.
